The questions we get most, answered in full. If you solve your problem by reading and never buy anything, that is fine by us.
Why doesn't my website show up on Google?
First, find out whether the problem is "Google does not know my site" or "Google knows it and does not show it". They are different problems with different fixes.
Almost everyone asking this is mixing two very different situations. Before trying to fix anything, run this test — it takes ten seconds and it decides everything that comes next.
The test that separates the two problems
Go to Google and type exactly this, with your own address:
site:yoursite.com
If a list of your pages appears, Google knows your site. If nothing appears, it does not. Remember which one you got: half the advice on the internet helps one case and hurts the other.
Case A — Google does not know your site
The causes, most common first:
The site is new. A freshly published site takes days to weeks to get in. There is no trick, and anyone selling speed is selling a lie.
The robots.txt file is blocking it. That is a text file at the root of your site telling search engines where they may go. One wrong line in it blocks the whole site — a common mistake, because many sites are published with their staging settings still on.
There is a "noindex" tag on the page. It explicitly asks Google not to keep that page. Website builders usually have a "coming soon" switch that turns exactly this on, and it stays on after launch.
Nobody links to you. Google finds new sites by following links from sites it already knows. If no place in the world has your address, it may simply never come by.
The content only exists after JavaScript runs. Google can read those pages, but later and with less confidence. If your page text is not in the page source, that may be your cause.
What to do, in this order: create a Google Search Console account (it is free), confirm the site is yours, submit your sitemap.xml, and use the URL inspection tool — it tells you, page by page, whether Google got in and what it found. It is the only source that speaks for Google instead of guessing on its behalf.
Case B — Google knows you and you cannot find yourself
This is the more frequent case, and it almost always starts with a misunderstanding:
You are searching for your business name, but your customers do not search that way. People who already know your name do not need Google — they type your address. The people you want search for what you do and where: "fridge repair in Ocoee", not "Joe's Cooling".
The words people use are nowhere on your site. If nobody wrote "fridge repair" anywhere on the page, Google has no way to know that is what you do. That is not an SEO trick — that is your site saying what it sells.
The competition for that word is too big to start with. Ranking for "lawyer" is a fight measured in years. Ranking for "employment lawyer in Orlando" is a fight measured in months. Start specific.
Your title and description do not invite the click. You may be showing up and nobody clicking — and to Google, that is a signal that you are not the answer.
The site is slow or bad on phones. Between two similar sites, Google prefers the one that loads fast and works on a phone. Most searches today happen on phones.
In Search Console, the Performance report shows exactly which searches you already appear for, how often, and how many people clicked. That is the list of words where you are a short distance from winning — and working on those pays better than any brand new keyword.
What almost always works, and does not take long
Write a different title for every page, with the word someone would search and your city.
Write a one or two line description per page. It does not change your position, but it changes how many people click.
Create and maintain your Google Business Profile. For a local business it often pays more than the whole website.
Publish your sitemap.xml and submit it in Search Console.
Check that the site loads fast on a phone. PageSpeed Insights, from Google itself, measures it for free.
Be careful with anyone promising "first place on Google" by a given date. Nobody controls Google's results, and the only way to guarantee the top is to pay for an ad — which is a different thing, and shows up labelled as an ad.
How do I know if my website has problems?
A good part of it you can find on your own, free, in twenty minutes. The rest is what almost nobody sees by looking — and that is usually where the money leaks.
A website with problems almost never looks broken. It opens, the photos are in place, and people still do not get in touch. That is why the question is a good one: the flaw that costs you money is rarely the flaw you can see.
What you can check yourself, today
Open your site on your phone using mobile data, not wi-fi. Count the seconds until you can read something. Over three, you are losing people.
Ask someone who does not know your business to open the page and say, in ten seconds, what you sell and how to reach you. If they hesitate, your problem is not Google.
Look for your phone number or chat button. Is it on the first screen? Can you tap it and start talking, without copying a number?
Type site:yoursite.com into Google. If nothing shows up, Google does not know your site.
Run your address through Google PageSpeed Insights. It is free and it measures real speed, with a number.
What is hard to see on your own
These do not show up by looking, and they are exactly the ones that tend to cost the most:
Pages sharing the same title, competing against each other in search instead of adding up.
Missing tags — the reason your link looks bare when someone shares it, and the reason Google does not understand what your company is.
Images far heavier than they need to be, which your eye never notices and someone else's phone pays for.
No measurement installed at all: without it you do not know where buyers come from, so you decide by guesswork.
Broken or empty inner pages that your home page hides.
The difference between finding problems and fixing them
Plenty of free tools will point at problems. That is not the hard part. The hard part is knowing which of those twenty findings actually matter for your case, in what order, and exactly what to write or paste to fix each one.
That is what SINAL does: it reads your site, measures it, tells you how many problems there are and what they cost you per month — and hands you the fix ready to copy and paste, with step by step instructions for the platform you use. The first problem comes unlocked, free, so you can check the measurement is real before deciding anything.
How much does it cost to fix my website?
It depends entirely on what is broken. A good share of the most expensive problems cost almost nothing to fix — and it is common to pay for a new site when the old one needed half an hour of adjustment.
There is no honest single number without knowing what is wrong, and anyone quoting a round figure before looking is guessing. What can be done is to split fixes into three tiers, because the gap between them is enormous.
Tier 1 — nearly free, and usually pays best
Title and description for each page, a tappable phone or chat button, address and hours written on the site, Google Business Profile, robots.txt and sitemap.xml, sharing tags. Each is minutes of work. If you do it yourself it costs nothing. An agency usually bills these as small adjustments, in the range of $150 to $300 an item.
One point worth insisting on: the problem that would make your phone ring most often sits in this tier. A phone number you cannot tap on a mobile costs nothing to fix and quietly drops contacts every day.
Tier 2 — real work, but one-off
Compressing images, fixing mobile behaviour, installing measurement, rewriting pages with the words people actually search, setting up structured data. Here the bill usually lands between $500 and $2,000 per area, depending on the size of the site.
Tier 3 — rebuild
A site that simply does not work on phones, or that depends on technology search engines cannot read, is sometimes cheaper rebuilt than patched. A new business website in the US typically starts around $3,000 and goes well past $20,000 with size.
Be suspicious of anyone starting at tier 3 without having measured anything. Rebuilding is the most expensive answer and the easiest to sell, and often the real problem was in tier 1.
How to decide without spending first
The order that works is: find out what is wrong, see what each thing costs you per month, and fix from the top down. SINAL does exactly that part — it measures, shows how many problems exist and the estimated loss, and hands you the fix ready to paste. The subscription is $14 a month, less than one agency hour, and the first problem comes unlocked so you can check the measurement is serious before paying.
Is SINAL safe? What does it do to my site?
It only reads, from the outside, exactly the way Google reads. It does not log into anything, does not change anything, needs no password and installs nothing on your site.
This is the right question to ask before pasting your business address into any tool. The short answer: SINAL does what any visitor does — it opens your pages and looks at what is published.
What it does
Opens your home page and some inner pages, following the links on your own site.
Reads what is published: text, headings, images, tags, response speed.
Compares it against the benchmark for your line of business and writes down what is out of place, with the measurement attached.
What it does NOT do
It never asks for the password to your site, your domain or any social account.
It does not change, publish, delete or install anything. Reading happens from the outside, like a visitor.
It does not enter logged-in areas or pages that require an account.
It does not message the contacts it finds on your page.
It identifies itself, and you can block it
Our reader shows up in your server logs as SinalBot, with the address of a page explaining who we are and what we read. It respects robots.txt: if your site asks not to be read, we do not read it, and we say on screen that we did not — instead of pretending we found nothing.
That distinction is the most important rule in the product: not being able to see something is not the same as it not existing. When a read fails, the report says it failed and why.
What is stored
The address analysed and the result of the analysis, so you can compare before and after. If you leave contact details or subscribe, what you wrote. None of it is sold or passed on. The privacy policy lists every item, including how long each one is kept and how to ask for deletion.
How to check instead of trusting
Every problem comes with its measurement next to it — the number we saw, not a "bad" badge. If the report says your page takes 4.2 seconds, you can measure it in Google PageSpeed Insights and compare. That is deliberate: a tool that sells honest measurement has to be checkable, otherwise it is just opinion with a chart.
Want to know what is wrong with your site?
Paste your address and see in seconds how many problems there are and what they cost you per month. The first one comes unlocked, with the fix ready.